When their original business plan was thwarted by a little thing we like to call "the pandy," Amanda + Victor needed help pivoting their event-driven cocktail business into something totally new. Several FaceTime and and few very socially distanced meetings later, ANOTHER was able to help solidify their brand's visual + verbal direction and develop a strategy for taking their delicious fresh-pressed mixers straight to consumers and, eventually, to market with boutique retailers in NYC + NJ.