Started by Joanna and built in partnership with ANOTHER's founder Christa, they grew JB into a multi-million dollar global business with some of the best boutique and major retail partners in the world including Harrods, Neiman Marcus, Bloomingdales and Saks Fifth Avenue. From the brand voice, mission and vision, to the eCommerce website, to creative, content and strategy for social, email and paid marketing, to the wholesale and dropship partnerships, to customer service, and everything in between... we built the business from scratch and are endlessly proud of where it is today.